Mekkala Thai
Mekkala Thai Cuisine is an authentic Thai restaurant located in Chico, California. The primary stakeholders were seeking a refreshed brand identity, including a new website, menus, promotional materials, and bottle labels for their signature sauces and salad dressings.
03
Scope & Constraints
The website was limited to a single-page layout with click-to-call CTA buttons. Considering that the menu is fairly large, it was crucial to create an experience that allowed users to navigate between categories and menu items easily.
04
Process & My Involvement
After thoroughly evaluating the restaurant's offerings, I formatted the menu to convey categories and hierarchy in web and print formats. Each menu item was annotated with additional indicators for food allergies and preferences.
We introduced a spice indicator chart to address spice level concerns, providing a clear reference for customers to communicate their preferences more easily.
For the bottle packaging, I developed a cohesive design system and presented the proposed options as 3D mockups to better simulate the end result. The first two product releases sold out quickly, highlighting a valuable upsell opportunity for the restaurant.
05
Outcomes & Lessons Learned
Since implementing the website, menu enhancements, and introducing their signature sauces and dressings, Mekkala Thai Cuisine has seen an increase in restaurant patrons and phone orders. The signature sauces have created a new revenue stream and have become instant favorites among regulars.
The comprehensive refresh has improved customer experience and reinforced Mekkala Thai Cuisine's brand identity, positioning it for continued success and growth.